It all makes sense now

So, I'm reading this piece on the Football League's new batshit idea to rename the current first division 'The Championship'¹, trying to work out how on earth it made it out of the boardroom.

Then my eyes lit upon the name of the new League Chairman.

Sir Brian Mawhinney.

1 Thus leaving us with a really sensible situation in which the actual third division is known as the first division. Marvellous.